What to wear at a family beach portrait

It all begins with an idea. Whether your session celebrates a milestone or simply captures a moment together on the coast, what you wear shapes the mood and helps your story come through in the images. Here are clear, practical guidelines to help your family look cohesive, comfortable, and camera-ready for a beach portrait at Ocean Isle, Oak Island, Holden Beach, or Sunset Beach.

Color palette

Choose a coordinated palette of 2–4 colors. Neutrals plus one accent work well (for example: soft white, sand, navy, and a muted teal).

Avoid clashing bright neons and overly busy patterns. Solid colors or subtle prints photograph best.

Consider the beach backdrop: soft pastels, warm earth tones, and cool blues complement sand and water.

Style and formality

Match everyone’s level of formality. If one person wears a sundress, avoid putting others in suits—aim for casual to smart-casual consistency.

Flowy fabrics and light layers move well in the sea breeze and add visual interest without distraction.

Patterns and prints

Limit bold patterns to one or two garments; let solids anchor the group.

Small-scale patterns (thin stripes, tiny florals) can work if other outfits are simple.

Avoid large logos or graphics that draw attention away from faces.

Textures and fabrics

Lightweight cotton, linen, chambray, and knits photograph nicely and stay comfortable in coastal weather.

Lace, eyelet, or subtle embroidery add texture without dominating the image.

Practical considerations

Bring shoes and be ready to go barefoot for shoreline shots. Sand-friendly footwear like sandals or espadrilles is a good choice before/after shooting.

Pack a light sweater or wrap for breezy evenings. Layers keep kids and older adults comfortable.

Have a backup outfit for children in case of spills or sudden dips in the surf.

Accessories

Keep accessories simple: delicate jewelry, woven belts, or a sun hat. Avoid oversized hats that cast heavy shadows on faces.

For toddlers, minimize noisy accessories that can distract them during the session.

Kids and baby tips

Dress children in comfortable, familiar clothes so they can move and play naturally.

Consider coordinating but not matching outfits—complementary colors and textures photograph more organically.

Bring snacks, a favorite toy, and a spare outfit to manage meltdowns quickly.

Hair and makeup

Aim for natural, camera-friendly makeup with a bit more definition than usual (a touch of mascara, tinted moisturizer, and lip color).

For windy conditions, consider light hairspray or simple updos to keep hair controlled while still looking relaxed.

Timing and location effects

Soft, warm tones work beautifully for golden-hour (sunrise/sunset) sessions.

Bright whites and pastels reflect light well in midday sun but can be harsh under strong overhead light—your photographer can advise on best timing.

Final checklist

Coordinate a 2–4 color palette

Prioritize comfort and similar formality across the group

Limit bold patterns; favor textures and subtle prints

Bring layers, extras for kids, and simple accessories

Prepare for wind with practical hair choices

If you’d like, we can review outfit photos before your session to make sure everything works together on camera. J Greg Photography specializes in family and wedding portraits on Ocean Isle Beach, Oak Island, Holden Beach, and Sunset Beach—happy to help you plan a look that fits your vision.